All vendors, past and present, are treasured Carlisle Events family members; and all have played a huge part in the 47-year history of the event company. They have been part of the foundation of the Carlisle Events story since the beginning.
On September 26, 1974, Bill Miller Jr. and Chip Miller (no relation), founded Carlisle Events for “car guys and girls just like them,” on the rented Carlisle Fairgrounds, when “Post War '74” took place. It was the first car event promoted by the company, and in a year notable for its gas lines and inflation, nearly 600 vendors set up in more than 800 spaces, and 13,000 spectators paid the $1 admission to sample their wares.
Those 600 vendors and 800 spaces gave grown considerably since, and along with loyal attendees, the vendors remain family members, and the lifeline that continues to drive Carlisle Events’ success.
Tim Demark, Carlisle Events Vendor Manager said, “All 3000 vendors in 8200 vendor spaces today, and all vendors historically, as well and all of our customers – past, present and future -- are instrumental in our enduring success and in our tapestry, and have been key here since the beginning.”
As each member of the vendor family is considered essential by Carlisle Events and all have stories that make historical and entertaining reading, each one could be the focus of a fun and enlightening story. However, in the interest of keeping this an article, and not a book, here are a few stories included as an illustration of what drives the original vendors to continue year after year.
Prior to Carlisle Events' emergence, anyone interested in restoring or showing 1950s‐ or 1960s‐era cars had few options. Over the past 47 years, Carlisle Events and the 82-acre Carlisle Fairgrounds have become a Mecca for collector car enthusiasts all over the world. The presenter of 11 automotive events annually, Carlisle Events shows and flea markets in Pennsylvania and Florida attract more than 100,000 visitors each year.
When Carlisle Events began, Bill Miller Jr. and Chip Miller, who became friends through a mutual interest in cars of the 1950s, began attending car shows and swap meets, where like-minded individuals would hunt for parts and accessories to restore their vehicles, and saw a need for more events that focused on more than simply pre-WWII automobiles.
Bill Miller Jr. said, “Back in the day, the Antique Auto Club in America held one big event and there were a number of small local events held. Chip and I went everywhere, talked to vendors and handed out fliers. Back then, anything that wasn’t 35-years-old or older wasn’t considered antique and wasn’t presented. We were in our 20s and liked 20-year-old cars, so we established the market on post-war vehicle shows with ‘Post War ’74.’ But it was the vendors, then and now that allowed us to proceed and grow.”
Miller said that early on, “Old Cars Weekly and Hemmings Motor News were instrumental vendors who supported us and helped build a niche for us and for them. They mingled with vendors to learn from them and to sell subscriptions. They provided great coverage and helped establish this new market.”
Miller continued, “In the beginning, our vendors were guys who were restoring cars and they brought extra parts here to clean out their garages or to swap parts for money to buy parts for their ongoing projects. Over time, that evolved, as many of these people grew to understand that parts that are hard to find could be reproduced and sold at shows or by mail order. Our first vendors largely were folks and enthusiasts rather than business people FOR enthusiasts, and the business has evolved to that scope today.”
Miller added that the original vendors also helped event growth and support, as they achieved good business, and helped promote events by word of mouth and by handing out fliers at their shops and within mail order shipments.
Dianne Vaughn, who, for nearly 38 years served as promotions manager, facilities director and director of customer relations of Carlisle Events, said that there are 36 of the original vendors still selling their wares at the events and promoting the shows today.
While Vaughn and Miller have stories about nearly all of them, they gave a shout out to an original vendor who has passed.
Miller said, “We lost Dennis Carpenter recently. From the beginning, he sold antique Ford parts and had grown his business from a pop-up tent to huge tents selling reproduction parts.” Vaughn added, “He passed away over Thanksgiving and he is already missed.”
Vaughn and Miller reminisced about a few original vendors and smiled when they spoke of Chuck Begley. Miller began, “Begley sold a little bit of everything. He is still here, and very knowledgeable.” Vaughn summed up, saying, “He is always on top of the market and he has a part for everyone.”
Miller thought back and said that many early vendors helped prepare the venue, even helping place location discs in the ground at appropriate vendor and car display spots on the field. He said, “Craig Hollar is one of the original vendors that helped with disc layout back in the day and continues to vend at some of the events to this day in Building Y.”
Miller brought up the many original vendors who have introduced subsequent generations them to the events, “There are so many multi-generational vendors still with us …S&S Sales comes to mind. They sold tools here and have expanded into car tires and through multi-generations of their family.”
Vaughn also recalled multi-generational vendors and for example, remarked, “Richie DiFabrizzio sold OEM Chevy parts and was big into VW in the beginning. He and his dad sold here every show and we watched his sons grew up. It is the neatest thing when contacts and their families become our family. We often see three generations of vendors and when they bring their grandchildren to start a fourth-generation with us, it makes us smile.”
“These small businesses have grown, but most are still family businesses, and they keep the family atmosphere at Carlisle, which is still a family-owned business, “added Vaughn. “The vendors have shared their families with us and created an atmosphere in which we all knew each other’s lives. That atmosphere has remained the same.”
Miller expanded on the family feel, saying. “Our vendors and our attendees consider us family as well. They hold weddings here on our stage. Some have named their children ‘Carlisle’, for the love of the hobby, and their business has grown from swap vendor to full business BECAUSE they loved the hobby.”
Over the years, the events, the markets and the vendors have adapted to current trends. Miller said, “The vendors are more professional than they were in the beginning. Swap meets were not sophisticated business, and today, vendors realize that they may have only sold Pennzoil back in the day, but now they may need to sell tires, memorabilia, parts and a variety of targeted items to do business. I talk to vendors and they know what they need to do. Their product sophistication is so good now that, while they may have sold everything they owned, in the ’70s, they now have full facilities stocked up before and after the shows.”
Another difference between then and now, according to Miller, is repro parts. Miller said, “The parts sold here used to be all original. Our vendors learned that original parts are still valuable, but remanufactured and new repro parts mean business and sales.”
If there is one thing Miller and Vaughn say they have learned about their vendors since the beginning, it is, and they agree. ”Car people are good people. They make life fun.”
Be part of the vending fun April 21-25 at the fairgrounds as part of Spring Carlisle 2021 presented by eBay Motors! The fun starts at 7 a.m. and continues through the weekend. In addition, Carlisle Auctions offers a two-day collector car auction, April 22-23 at the neighboring Carlisle Expo Center. The auction starts at 12 p.m. daily.
Mike Blake, former editor of KIT CAR magazine, joined Carlisle Events as senior automotive journalist in 2004. He's been a "car guy" since the 1960s and has been writing professionally for about 30 years.
